7.31.23

Summer Dealer Show | The first one since the start of COVID-19

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The Objective: Launch the RANGER XD 1500 | Elevate the Customer Experience by Branding, Consumer Segmentation, and Dealer Experience | Strengthen the Partnership with our Dealers and Showcase our Commitment with the First Summer Dealer Show since 2019.

The Attack Plan: Exciting Dealer Reveal Night | A 100,000 sq ft. Display Room | An XD 1500 Walkaround Room

The Results: A flawlessly executed event that launched the RANGER XD 1500 with a bang, educated our dealer network on new product news, and strengthened the working relationship between Polaris and our dealers.

RANGER XD 1500 Live Reveal

RANGER XP 1000 Farm Lifestyle Land

RANGER XP Kinetic Naked Chassis

Off-Road Electrification Concept Vehicles

The Onsite Team I Led

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RANGER XP Kinetic Post-Launch PR Push