2022-2023
XP Kinetic - The First Full-Size All Electric RANGER | How did we reach our audience?
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The Objective: Build on the Halo Effect Seen From the XP Kinetic Launch
The Attack Plan: Two pronged attack featuring a brand campaign series surrounding XP Kinetic testimonials and a press tour around the country with high profile media outlets that focuses in on our consumers.
The Results: 300M+ Impressions | CPM of $2 | Massively Positive PR
To The Test: Ep. 1
To The Test: Ep. 2
To The Test: Ep. 3