2022-2024
Shop Talk | A Polaris series for gearheads made by fellow gearheads
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Shop Talk is by far the most popular series on the Polaris ORV YouTube channel. As executive producer of the series, I had direct impact on getting it to this point. I created the themes for each episode, wrote the scripts, worked cross-functionally with the product and engineering teams to fine tune the scripts to appeal to gear-heads. I served as onsite producer for filming, gave editorial feedback on both the episode and the thumbnail, and utilized YT data analytics to release the episode with the proper SEO and timing.
KEY RESULTS:
828,000+ Views | 10,000,000+ Impressions | 64,000+ Watch time (Hours) | 4,000 Subscribers
Shop Talk Ep. 28 - The All-New STEELDRIVE Transmission.
Shop Talk Ep. 31 - Your RANGER XD 1500 Questions Answered
Shop Talk Ep. 32 - What’s the Difference Between a Gas RANGER and an All-Electric RANGER?
Shop Talk Ep. 16 - What is the right RANGER for you?
Shop Talk Ep. 29 - THE LARGEST RANGER ENGINE EVER
Shop Talk Ep. 33 - How Does an EV SxS Actually Work?