7.31.23
The RANGER XD 1500 Launch | A whole new class of Extreme Duty.
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KEY RESULTS:
257M+ PR Impressions After 24 Hours | 190,000 YT Views | 14,000 YT Watch Hours |
Lifestyle Anthem.
Responsible for concept, briefing of external agency partners, onsite producing, key editing stakeholder, release.
Features and Benefits Video.
Responsible for concept, cross-collaboration with product and engineering, briefing of external agency partners, onsite producing, key stakeholder editing, and release.
Digital Live Reveal.
Responsible for concept, script creation, briefing of external agency partners, onsite producing, key stakeholder editing, release format.